Community Relations

The primary functions of the Community Relations Department are:

• Community Relations
• Media Relations
• Consulting & Training
• Marketing
• Crisis Communication
• Web & Technology Development
• Recognitions
• Business & Community Outreach
• Bond Communication

Round Rock ISD presents the premier edition of Destination Guide, an overview of Round Rock ISD’s Public Schools of Choice magazine,.

Communications with the community (external communications) and with district employees (internal communications) are critical to generating understanding, acceptance, and support of district initiatives and decisions. The Community Relations Department serves both internal and external constituents with a variety of communications tools, including the following.

Web Site Information—The Community Relations Department maintains and updates information on the district Web site and provides training and support to departmental users and campus webmasters.

Press Releases/Media Calls—Local media, educational and business publications are regularly sent news releases about district programs, events, and accomplishments. The Community Relations Office also fields dozens of calls weekly from reporters seeking information or interviews.

Informational Publications—Brochures, flyers, letters, and pamphlets are written, edited and/or designed to explain and promote various programs and events.

Board Briefs—After each regular meeting, a summary of actions taken by the Round Rock ISD Board of Trustees is emailed to all district staff, representatives from the district Council of PTAs, area Chambers of Commerce, and the news media, and published on the district’s Web site.

Bond Referendum Campaigns—The Community Relations Department is responsible for producing electronic, print and video pieces to inform the public about district capital improvement needs and coordinates a Speaker’s Bureau for community meetings.

Video Production—The department oversees the production of videos used internally and externally to publicize and promote district initiatives and accomplishments.

Email Correspondence—Employees and constituent groups are routinely notified of district media coverage, actions taken by the Superintendent or Board, district events and accomplishments. Opportunities for input are provided.

Campus Publicity Support—Lists of media contacts and fax numbers, helpful hints for writing news releases, and guidelines for interactions with the media are provided to principals and other campus staff to assist with publicity efforts for their schools. Media training is also provided upon request.

Community Forums—Public meetings are scheduled periodically to enable the Superintendent to share information and solicit input.

Information Clearinghouse—Each day, department staff answer numerous calls, emails, and letters from parents, taxpayers, employees, potential district residents, businesses, and others seeking information about Round Rock ISD.

The Community Relations Department organizes and coordinates events each year that recognize and celebrate the contributions of employees, students and volunteers.

Employee Service Program —Employees with 20, 25, and 30 years of service and retirees are honored.

Teacher Excellence Awards —Campus and District Teachers of the Year are honored.

The Round Rock ISD Video Services Department provides the following services:

• Video Production
• Cable Access programming
• Round Rock ISD Video Services YouTube Channel
• Video editing and duplication
• Email Video Services